A medical equipment company in the United States developed a new syringe with innovative functions that would revolutionize the medical industry. This syringe prioritizes safety during use and incorporates a unique function that immediately stops bleeding through immediate reaction with the body. However, placing such an innovative product on a traditional acrylic POP display gave a crude impression that did not effectively convey the product's sophistication and innovation.
In response, the company sent an email in English to Lumispace, an international design company, to explore better ways. The Lumispace sales team communicated in English, understood the company's exact requirements, and decided to design a battery-powered combined lighting POP display with a 3-day continuous illumination time for use at overseas trade show booths. They then produced 12 sets and delivered them.
To reflect the characteristics of each model, LumiSpace produced the display using aluminum anodizing. This emphasized the innovative features and safety of the syringe, further enhancing the product's premium feel.
On the day of the exhibition, this unique illuminated POP display captured the attention of buyers. They showed great interest in the innovative features of the syringe as well as the display that made the product stand out even more.
Such interest soon translated into sales, and the company achieved its highest ever sales record that year.
This story demonstrates how innovative medical equipment and creative display methods can achieve great success in the international market.
Collaboration with LumiSpace played a crucial role in pioneering a new way to effectively convey the unique value of the product, going beyond traditional sales methods.