Located on the first floor of a mixed-use shopping complex in the heart of Incheon's bustling downtown, Luminous Cafe is owned by Eunyoung, a woman full of passion for interior design, who personally decorated the store with a self-interior design.
Eunyoung's meticulous touch was evident on every wall, and her story was embedded in each piece of furniture. However, the road was not smooth from the beginning.
Surrounded by well-known brand cafes and numerous competitors, Luminous Cafe's sales began to decline.
After much deliberation, Eunyoung began searching for a solution on the internet and in the process discovered a lighting company called LumiSpace. The company was reputed to have expertise in accurately identifying problems and attracting fluid traffic patterns with unique lighting designs.
Eunyoung asked for help, and the sales team of LumiSpace immediately came to Luminous Cafe.
Since the interior was already perfect, they suggested trying a new signboard, particularly recommending the use of a unique optical signboard.
This new sign looked ordinary during the day, but at night, it emitted a subtle glow and exuded a unique charm that was more eye-catching from a distance than other signs.
Thanks to this signboard, Luminous Cafe began to attract people's attention unlike before. In the evening, people flocked to the cafe due to the unique signboard effect, and those who were captivated by the coffee they tasted there gradually became regular customers.
Eunyoung experienced a sales increase for the first time.
He felt that his coffee shop had become a cozy place where people wanted to visit in the evening, rather than just a simple cafe.
This optical sign subtly shines without glare, and has a unique charm that makes it stand out more than any other sign from a distance.
The success of Luminous Cafe also inspired other small business owners in Incheon.
Eunyoung found great joy in opening the store every morning, and the meeting with LumiSpace became the starting point for her business success.