As the sun slowly descended below the horizon and the city lights began to come on one by one, Jiho, a young CEO in his early 20s, took the first step to realize his dream.
His ambition was simple but precise.
It is about creating a place for young people, by young people, and of young people. The first step towards that dream was 'Luminous Pocha', a fusion take-out cart on the second floor.
However, as with all beginnings, there were obstacles in Jiho's journey. Locating on the second floor, it was difficult to attract foot traffic from the first floor to his shop.
He had only youthful enthusiasm and the choice of location to save rent. But Jiho did not give up. His mind was already full of ideas for young people, ideas that young people would like.
One day, he learned about a company called LumiSpace through his uncle.
Lumispace was a company that breathed new life into spaces through unique lighting designs.
A meeting inspired Jiho with his uncle. What if he decorates the stairs leading to the second floor with dynamic lighting that changes like a plane landing? It seemed like that could be his weapon to attract foot traffic.
To realize his idea, Jiho joined hands with LumiSpace. After a few weeks of discussion and design, the stairs leading to Luminous Pocha finally transformed like magic.
Every time he stepped on the stairs, the lights changed color in response, creating a fantastic effect as if a plane were landing. This ingenious idea immediately attracted attention.
On SNS, a post with the caption 'Luminous Pocha that you can meet by climbing the magical stairs!' along with a photo and a video was uploaded, and it rapidly spread among young people.
Everyone wanted to step on those stairs at least once, and those who climbed the stairs fell in love with the taste and atmosphere of the fusion Pocha that Jiho had prepared.
Jiho's Luminous Pocha has become one of the hottest places in the city.
Young people meet new people there and enjoy delicious food and drinks, and Jiho's light stairs have become a unique attraction, creating a lively atmosphere as young guests climb the stairs, already getting excited in the 10 seconds it takes to climb.